YTV

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YTV is a Canadian English-language Category A specialty channel aimed at youth and available nationwide through cable and satellite television; the channel is currently owned by Corus Entertainment. The "YTV" name is thought by some viewers to be an abbreviation for "Youth Television", however, the channel's website denies this.[citation needed] YTV operates two time-shifted feeds, East (Eastern Time) and West (Pacific Time).

The channel specializes in programming aimed at children through original live-action and animated series, as well as movies and third-party programming from U.S. cable channel Nickelodeon and other distributors. It is marketed mostly toward children and teenagers ages 7–15, with the exception of their weekday morning "YTV PlayTime" block that is aimed at children ages 2–6.

They are known to air SpongeBob SquarePants, iCarly, and the entire Dragon Ball series.

History

Launched on September 1, 1988, YTV was the successor to two prior special programming services operated by various Ontario cable companies beginning in the late 1970s. The two largest shareholders in YTV were two cable companies, Rogers Cable and a company known as CUC Broadcasting, which would later be acquired by Shaw Communications. By 1995, through various acquisitions and trades, Shaw had secured full control of YTV; it was spun off as part of Corus Entertainment in 1999.

After Corus took control of the channel in 1999, YTV began to use a Nickelodeon-style "gross-out" factor in its branding, with much less slime, with its mantra (and former slogan) being "Keep It Weird". Over the years, YTV used a number of different on-air logos, featuring the same arrangement of white letters on various bizarre and imaginative creatures. The logo used on production credits; and thus presumably the "official" logo features this arrangement on a red screen of a stylized purple television set. The channel's advertisements often focus on promoting the brand through crude humour.

In the fall of 2005, a new post-6:00 p.m. advertising style was developed for older audiences, which used a much simpler logo and much sleeker packaging with barely any gross-out tactics. In the spring of 2006, the simple logo first appeared on YTV's promos and even appeared on credits of YTV's newer original programming. In 2007, this look was adapted for the entire station.

In September 2009, the logo was slightly changed. It featured new colours of the logo, and the background of the YTV logo was simplified. There are not as many variations to the bumpers as before. Now there are many large, opaque digital on-screen graphics telling you which programs are coming next and promotions of the programs.

Anime

Ever since hosting the North American broadcast premiere of Sailor Moon in August 1995, YTV has become a central hub for anime fandom in Canada. While Sailor Moon still remained their most popular and influential franchise (enough to provoke the final seventeen episodes of Sailor Moon R to be dubbed specifically for the Canadian market), franchises such as Dragon Ball and Pokémon saw massive success on the station in following years. However, in 2000, YTV's confusion in attempting to market Gundam Wing, which had proven to be a monumental hit on weekday afternoons in the United States on Cartoon Network's Toonami block, posed significant problems for the medium's exposure in Canada. Although the movie based on the series, Endless Waltz, (which was aired before the actual series) was shown completely uncut, YTV's decision to air an edited version of the series at 11:30 p.m. EST on weeknights due to uneven market research conducted through an online poll, essentially cut the series off from mainstream viewership.

This contributed to the complete lack of many well known anime series being run on YTV for the next several years. However, this changed in late 2003 when InuYasha premiered on the network. Its popularity with teen viewers brought about the creation of the "Bionix" block in 2004, which aired on Friday nights. While some minor, inconsistent content edits occurred in programs like Gundam SEED as a result of this new focus (although the edits were few and nowhere near as severe as on American channels like Cartoon Network), the block has gradually matured with its content and tone falling more in line with that of Adult Swim. YTV's decision to air Ghost in the Shell: Stand Alone Complex in 2005 met with some controversy due to the both of the show's content and adult nature. Despite airing at midnight, the Ghost in the Shell: Stand Alone Complex episode "Jungle Cruise" was skipped due to its gruesome theme and content.

Between the end of Limbo and the beginning of "Bionix", YTV launched the Anime Master forum. The Anime Master character is portrayed as a red-suited masked ninja, dubbed in Snit's voice, and has made a few guest appearances in The Zone and Vortex segments. Live action show hosts have also done interviews in Anime North, most of the guests being voice actors for popular animated shows on the channel. The interviews were shown in the live action segments between programs (called Animinutes) or as a separate block. In 2009, YTV moved the Bionix block from Friday to Saturday nights, cutting down the length and number of anime series on the block significantly. On February 7, 2010, the Bionix block ended.

Current anime series on YTV include Pokémon, Beyblade: Metal Masters, and Yu-Gi-Oh! 5D'/qdb/s/a./i /ppOn September 29, 2006, YTV Canada announced that it had applied to the CRTC for permission to launch a a href=/index.phptitle=Category_2&action=edit&redlink=1 class=new title=Category 2 (page does not exist)Category 2/a English-language specialty channel called a href=/index.phptitle=The_Anime_Channel&action=edit&redlink=1 class=new title=The Anime Channel (page does not exist)The Anime Channel/a. The proposal included a minimum of 85% animated and related programming and a maximum of 15% information-based program targeted at adults over the age of 18. A meeting with the CRTC was held on November 14, 2006. On January 30, 2007, CRTC approved the application for the license until August 31, 2013.sup id=cite_ref-1 class=referencea href='catlinks' class='catlinks'>